LIV Golf inks multi-year deal with The CW Network as Saudi-backed league lands first U.S. TV deal
LIV Golf has inked a multi-year deal with The CW Network to broadcast its tournaments starting with the 2023 season. All 14 events will be on The CW, with Round 1 (Friday) coverage
on its app and Rounds 2 and 3 (Saturday and Sunday) on both traditional broadcast television and the app. "This is a momentous day for LIV Golf as this partnership is about more
than just media rights," said LIV Golf CEO Greg Norman. "The CW will provide accessibility for our fans and maximum exposure for our athletes and partners as their reach includes
more than 120 million households across the United States."We're very proud to note how consequential it is that a league that has only existed for one year has secured a full
broadcast deal in its debut full league season," Norman continued. "The CW and its majority owner, Nexstar Media Group, recognize the enormous interest in and potential of our
league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport. The CW is a world-class media
partner, and we are honored to be joining forces to further bring LIV Golf to life as they stake their claim in professional sports."LIV Golf has been on different networks in a
variety of countries for most of its brief existence -- it's on Viaplay in Finaland, Eleven in Luxembourg and Mola TV in Singapore, for example -- but it has always viewed a TV
deal in the United States as a big-time component of its future growth. It's no secret that the holy grail of programming in this era is live sports, and The CW landed a live sport
that includes several of that game's greatest champions, including Phil Mickelson, Brooks Koepka and Dustin Johnson. "Our new partnership between The CW and LIV Golf will deliver a
whole new audience and add to the growing worldwide excitement for the league," said CW president Dennis Miller. "With CW's broadcasts and streams, more fans across the country and
around the globe can partake in the LIV Golf energy and view its innovative competition that has reimagined the sport for players, fans and the game of golf. For The CW, our
partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers and CW affiliates.
This also marks the first time in The CW's 17-year history that the network is the exclusive broadcast home for live mainstream sports."LIV will share revenue with CW and continue
Read More
to produce its own content, according to ESPN, which is no different than what it did last year on YouTube. The good news for LIV is that it will not pay The CW for a spot on
Find Out
More