Introducing Apple Business Connect – Apple
January 11, 2023 UPDATE Introducing Apple Business Connect The free tool allows businesses of all sizes to customize the way their information appears across Apple apps Apple today
introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a
billion Apple users across Apple Maps, Messages, Wallet, Siri, and other apps. “We created Business Connect to provide Apple users around the world with the most accurate
information for places to eat, shop, travel, and more,” said Eddy Cue, Apple’s senior vice president of Services. “Apple Business Connect gives every business owner the tools
they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.” Improving
Customer Engagement in Apple Maps With Business Connect, businesses around the world can now directly manage their information in the interactive Apple Maps place card, including
adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special
promotions. Showcases, a new feature in the place card, helps businesses present customers with offers and incentives, like seasonal menu items, product discounts, and more.
Businesses can easily update the Showcase section of their place card through Business Connect. Showcases are available to businesses in the US beginning today, and will be
available to businesses globally in coming months. Businesses can also provide customers with useful information by highlighting actions for them to take directly from the Maps
place card, like ordering groceries via Instacart, making a hotel reservation through Booking.com, or reserving a spot for dinner with OpenTable, and more, with just a tap.
Registering for Business Connect Business owners can use their existing Apple ID — or create a new Apple ID — to register for Business Connect at the self-service website from
any desktop or laptop computer. Once a business has logged in and Apple has verified their business, they can claim their location(s) and begin updating and personalizing their
place card, all for free. For businesses with many locations, Business Connect includes Business Connect API to easily deliver accurate, up-to-date information to Maps at scale
through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext. Apple Tools for Small Businesses Apple designed Business Connect with small businesses in