D2C brand WOW Skin Science joins ONDC network, Marketing & Advertising News, ET BrandEquity

WOW Skin Science X ONDC X ShopalystD2C and personal care brand, WOW Skin Science has joined Open Network for Digital Commerce (ONDC), an initiative of the government to democratise

e-commerce in India, the company announced in a press release on Tuesday. Commenting on the announcement, Manish Chowdhary, co-founder at WOW Skin Science said, "For a brand that

has been on an expansion path, it is imperative to be innovative and in-tune with the recent disruptions. With the launch of WOW on ONDC, we will have another avenue to expand

WOW’s customer base and widen our reach across the nation.”Through this partnership, WOW Skin Science will be open to buyers from all ONDC seller apps, thus helping the

personal care brand expand its presence. The ONDC network is currently live in 85 cities across the country. According to a recently published report by Publicis Groupe India and

Digital India Foundation, more than 250 million buyers will be able to purchase goods and services on the ONDC network in the next five years. "The addition of WOW Skin Science in

the Beauty and Personal Care category on the ONDC network will provide users with a unique variety of personal care and wellness products which can be purchased across buyer

applications such as Paytm, Spice Money, Craftsvilla, Mystore, and IDFC First Bank,” said T Koshy, MD, and CEO, ONDC. Discovery commerce startup, Shopalyst acted as an enabler

between WOW Skin Science and ONDC. With the help of Shopalyst’s plugin for Shopify-powered stores, WOW products will be made instantly discoverable on the ONDC network, read the

press release.With the reduction of online dependence for purchases post the pandemic, ETBrandEquity asked a few D2C brands to unveil the upcoming trends they foresee in 2023 and

how they plan to gird their loins. A report by Shiprocket revealed, in 2022, more than 800 brands took their business forward via the D2C route. Join the community of 2M+ industry

professionals Subscribe to our newsletter to get latest insights & analysis. Published On Jan 18, 2023 at 09:00 AM IST