Audiences Extend Viewing Momentum into December, according to The Gauge
Peacock achieves 1% share of TV – Total streaming usage up nearly 50% YoYNEW YORK, Jan. 19, 2023 /PRNewswire/ -- Nielsen's December 2022 TV usage summary from The Gauge, the
media measurement company's monthly snapshot of total TV and streaming consumption in the U.S., revealed that TV viewing remained high in December, continuing momentum from
November when time spent watching television soared 7.8% from the month prior. Similar to November 2022, December also recorded five days with over 100 billion minutes of TV
viewing, including two of the top 10 most-watched days of television in 2022 (December 18 and December 25). Nielsen: The Gauge, December 2022 While December's TV usage was fairly
flat on a monthly basis, the slight 0.3% increase gave it an edge over November to solidify it as the second-highest month in overall TV consumption in 2022, behind January.
Despite a robust month of TV usage, the Broadcast, Cable and Streaming categories all lost in share, leaving the "Other category" as the only to gain in December (+2.0 share pts.).
Growth of the "Other category" was driven in part by increased video game play. Similar to overall TV usage, December streaming usage was nearly even with November (+0.2%) and
represented 38.1% of TV, losing one-tenth of a share point due to rounding. Compared with December 2021, time spent watching streaming content was up 46.1% on a yearly basis and
has gained 10.4 share points, climbing from 27.7% to 38.1% of total TV usage. Peacock made its debut in The Gauge this month, initiating coverage with a 1.0% share of TV and
consistent growth demonstrated across previous measurement intervals. Peacock's success in December coincides with the success of the Peacock Original The Best Man: The Final
Chapters, which was released just before Christmas. Monthly changes across other named streaming platforms include: Viewing on HBO Max climbed by 18.1%—the largest usage increase
across all named streaming platforms in The Gauge this month—and represented 1.4% of total TV consumption (+0.2 share pts.). Netflix and YouTube each lost one-tenth of a share
point vs. November, finishing at 7.5% and 8.7% of television, respectively. Hulu usage was down 11% in December, which translated to 3.4% of TV (-0.4 share pts.). Viewing of linear
television on MVPD (multichannel video programming distributor) and vMVPD (virtual multichannel video programming distributor) apps represented 5.3% of total television usage and
14.0% of streaming usage in December (compared with 5.8% and 15.2%, respectively, in November). YouTube TV accounted for 14.3% of YouTube viewing (1.2 share points), and Hulu Live